From Where We Sit
The viral rise of e-commerce: new strategies to employ in today’s new normal
Picture this: you do a random search on Google for a nice new pair of shoes you have long decided to buy. At the top of the results page, you see a whole set of shoes, lined up along with their brand names and prices. Sometimes, you can even see products with freebies or, say, a promo code or a buy-one-get-one deal. You click on one specific pair of shoes, and you are automatically directed to a shopping site. Once you have added the shoes to your cart and typed in your payment and shipping info, there is only one thing left to do. You click the “Check Out” button.